📌 Key Takeaways

• 🔺 Retail sales up 1.0% MoM in June 2025 (vs. forecast +0.5%)
• 🛒 First monthly rise since March; non-food sales up 1.8%
• 💻 Online sales soared 9.0% MoM, 20.4% YoY
• 📈 Annual growth hit 4.9%, strongest since Feb 2022
• 🍎 Food sales rose both monthly (+0.3%) and annually (+0.9%)

Retail Recovery Gathers Pace in Germany

Germany’s retail sales rebounded strongly in June 2025, rising 1.0% month-over-month—outpacing the expected 0.5% growth and reversing the 0.6% drop recorded in May.

This marked the first increase since March, fueled by rising consumer demand across both food and non-food categories. Non-food sales climbed by 1.8%, while food-related spending edged up 0.3%.

📊 Germany Retail Sales: June 2025 Data Snapshot

💻 E-Commerce Drives Momentum

Germany’s online retail sales surged 9.0% compared to May, contributing heavily to overall growth. Year-over-year, e-commerce purchases soared 20.4%, reflecting changing consumer behavior and continued digital expansion.

The non-food sector, which includes electronics, clothing, and household goods, delivered a 7.4% YoY increase, signaling strong discretionary spending as inflationary pressures ease.

Food Sales Stay Resilient

Food-related retail posted a modest but steady gain of 0.3% MoM, and 0.9% YoY, indicating stable consumption patterns in essential categories.

Combined with growth in non-food and online retail, this suggests a broad-based recovery in domestic demand.

Read More: Consumer Confidence in Germany Improves Sharply – May 2025

📉 Context: Rebound After Weak Spring

June’s rebound follows a weak second quarter start for German retailers. The monthly rise ends a two-month losing streak and reflects improved consumer sentiment despite economic uncertainties like U.S. tariffs and sluggish global trade.

The 4.9% YoY jump represents the strongest annual gain since February 2022, underlining momentum in the retail sector heading into the summer.

What’s Next for Germany Retail?

With rising wages, lower inflation, and a boom in online shopping, Germany retail sales could remain on a growth path in Q3—though risks tied to external demand and policy shifts still linger.

Will Germany’s retail strength continue through the rest of the year?

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