Corporate crypto treasuries are witnessing a fresh surge, with major firms across sectors making bold bets on Bitcoin (BTC), Ethereum (ETH), and even high-profile altcoins like Solana (SOL), BNB, SUI, and TRX. From billion-dollar raises to ETF inflows and vape stocks mooning on blockchain news, the institutional crypto arms race is heating up.

📊 Market Snapshot

Bitcoin Treasuries Get a Boost

🔹 Metaplanet Adds 780 BTC: Total Value Now Over $2B

Japanese investment firm Metaplanet added 780 BTC to its treasury this week, pushing its total Bitcoin holdings to over $2 billion. This aggressive accumulation strategy has positioned the company among the largest BTC treasuries globally.

🔹 Marathon Raises $950M to Buy More BTC

Marathon Digital Holdings successfully closed a $950 million convertible note sale, earmarked for further BTC purchases. This follows its consistent quarterly acquisitions and focus on becoming a top Bitcoin powerhouse.

🔹 Strategy Holds Steady at 607,770 BTC

Meanwhile, Strategy Inc. reported no new BTC buys this week, maintaining its colossal holding of 607,770 BTC, still the largest single corporate Bitcoin treasury.

Ethereum Treasuries Go Institutional

🔹 SharpLink Gaming Buys $295M in ETH

Nasdaq-listed SharpLink Gaming (SBET) added 77,210 ETH ($1.7 billion). The firm, recently joined by former BlackRock exec Joseph Chalom as co-CEO, is fast becoming one of the largest institutional ETH holders globally.

🔹 BTCS Adds $55M in ETH

Blockchain tech firm BTCS Inc. made headlines with a $55 million ETH purchase, expanding its long-standing Ethereum-first strategy.

🔹 Ethereum ETFs Pull in $1.85B in a Week

ETF flows mirrored this treasury boom, with Ethereum ETFs absorbing $1.85 billion last week — the second-highest weekly inflow on record. ETH is now trading above $3,800, buoyed by institutional demand and ETF activity.

Altcoin Treasuries Hit the Spotlight

🔹 Upexi Secures $500M Credit Line for SOL

Retail tech firm Upexi Inc. secured a $500 million credit facility to increase its exposure to Solana (SOL). The move signals growing belief in SOL’s long-term infrastructure role.

🔹 Vape Stock Soars 600% on $500M BNB Deal

CEA Industries (ticker: VAPE), a vape-focused tech firm, shocked markets by announcing a $500 million PIPE deal to build the largest publicly traded BNB treasury in the U.S. The deal, led by 10X Capital and YZi Labs (linked to CZ of Binance), sent VAPE stock surging 600% to a $370 million market cap.

🔹 Mill City Ventures Raises $450M for SUI

Mill City Ventures III revealed a $450 million raise to establish a Sui (SUI) treasury. The initiative is backed by top players including Pantera Capital, Galaxy Digital, and the Sui Foundation. The stock jumped 16% on the news.

🔹 Tron Inc. Files $1B Shelf for TRX Treasury

Tron Inc., reportedly backed by Justin Sun, filed a $1 billion shelf registration with the SEC. The capital will go toward expanding its TRX token holdings, possibly signaling renewed ambitions around Tron’s ecosystem.

Read More: Exploring Alternative Investments: Gold, Crypto & Beyond

🏦 Stablecoin + Payments + ETF Landscape

• PayPal expands PYUSD support across 100+ crypto payment rails, boosting stablecoin usability in real-world commerce.
• The SEC has delayed its decision on a Truth Social Bitcoin ETF, further extending the crypto-politics saga.

💡 Takeaway: A New Institutional Crypto Race

Institutional interest in digital assets is no longer limited to Bitcoin or Ethereum. Companies are diversifying into altcoins and Layer 1 tokens, forming multi-billion dollar treasuries in anticipation of long-term crypto integration.

Whether this momentum sustains through regulatory challenges and market volatility remains to be seen. But one thing is clear, crypto is no longer on the sidelines of corporate finance.

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