French Riviera Embraces Crypto: Over 80 Luxury Stores Now Accept Stablecoins

More than 80 luxury businesses in glamorous cities like Cannes, Nice, Antibes, and Monaco now accept stablecoin payments. High-end hotels, restaurants, and luxury retailers have started embracing crypto payments — all made seamless through Binance Pay with instant euro settlement.

French Riviera: Europe’s Real-World Crypto Lab

Europe’s luxury tourism scene has just become home to one of the largest real-world crypto adoption pilots globally.
Thanks to a strategic partnership between Binance Pay and French fintech Lyzi, dozens of businesses across the French Riviera now welcome crypto, a significant sign of how digital assets are penetrating mainstream European commerce.

Where and Who Is Accepting Crypto?

✅ Coverage Areas:

• Cannes
• Nice
• Antibes
• Monaco

✅ Types of Businesses:

• 🏨 Luxury Hotels: JW Marriott, Hotel Gray d’Albion
• 🍷 Fine Dining: Le César (Antibes), Gina (Nice)
• 👗 Fashion Boutiques, 🕶️ eyewear shops, 🏋️‍♂️ gyms, and Monaco’s elite retailers

✅ Key Features:

• Supports 100+ cryptocurrencies, including EUR- and USD-based stablecoins
• Instant euro settlement for merchants — no exposure to crypto price volatility
• High security with encryption + 2FA
• Lower transaction fees for local businesses

What Is Binance Pay and Why Does It Matter?

Binance Pay is a contactless crypto payment solution allowing users to shop online or in-store using crypto.

🔑 Key Benefits:

• 💶 Zero fees for customers
• ⏱️ Instant settlement in fiat for merchants
• 📱 Seamless for travelers & international users
• 🌍 Supports both stablecoins & major cryptocurrencies
• 💼 Ideal for retail, tourism, and hospitality sectors

Read More: Exploring Alternative Investments: Gold, Crypto & Beyond

Why This Collaboration Matters

This partnership is about more than just payments — it’s about reshaping the financial landscape of luxury tourism in Europe.

Promo Campaign: Get €5 in EURI

Binance Pay has launched a special promotion for early adopters:

• 🛒 Spend at least €20 (or crypto equivalent) at a participating store
• 💵 Receive 5 EURI stablecoins as a reward
• ✅ Limited to 1,999 users
• ⏳ Reward is credited within 30 days to your Binance wallet

EURI is a regulated, euro-backed stablecoin issued by an EU financial institution.

MiCA: The Legal Backbone of This Expansion

This large-scale rollout wouldn’t be possible without Europe’s MiCA regulation (Markets in Crypto-Assets).

📜 Why MiCA Matters:

• ✅ Clear rules for token issuance and exchange operations
• ✅ “Passporting” — get licensed in one country, operate across Europe
• ✅ Legal clarity for users, developers, and investors

Thanks to MiCA, platforms like Binance, Coinbase, OKX, and Bybit can expand confidently across the EU.

What’s Next? Europe as a Real-World Crypto Adoption Leader

The French Riviera may just be the starting point. This model — blending private enterprise, local government, and crypto platforms — could become a blueprint for mass adoption across Europe.

From France to neighboring countries, expect more cities to explore crypto as a real-world solution, not just a speculative asset.

🚀 For investors and crypto users:

This shift unlocks a future where crypto goes beyond screens and into your everyday spending experience.

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